Northfield Processing
A merchant services site built to win the comparison — and to work its own lead pipeline.

Project Overview
Northfield Processing needed a site that reads as credible and modern to a business owner comparing processors side by side — and that captures qualified leads without a third-party form service sitting in the middle of the pipeline. Nova delivered the whole thing: the design system, the marketing site, a self-serve blog, and an authenticated admin area where the team works its own leads.
The service story is split across a summary grid and dedicated pages per service, so a merchant researching cash discount or chargeback management lands somewhere specific rather than on a catch-all page.
Lead Capture
Two entry points feed one pipeline. A general contact form handles broad enquiries; a free-consultation request asks for company, website, and processing type up front, so the sales team knows the vertical before the first call. Both are rate-limited server-side, and every submission lands in an admin dashboard where leads are triaged by status — no export step, no external CRM subscription.
Design & Build
The interface is deliberately restrained: near-black surfaces, one lime accent doing all the emphasis work, and heavy Inter display type. GSAP drives the scroll reveals, counter animations, and testimonial carousel. Underneath it is a typed Vue 3 front end over an Inertia-driven Laravel 13 backend, with hardened response headers and SSL on a dedicated server.
Key Features
- Multi-page marketing site with dedicated detail pages per service
- Free-consultation and contact funnels, both rate-limited server-side
- Authenticated admin dashboard for lead triage — review, status changes, and removal
- Database-backed blog with pagination and slug-based article pages
- GSAP scroll reveals, animated counters, and a testimonial carousel
- Dark editorial design system with a single accent colour, built on Tailwind CSS 4
- Typed Vue 3 front end over an Inertia-driven Laravel 13 backend
- Hardened response headers — HSTS, frame, referrer, and permissions policy


