A little perspective.
A bigger picture.
Ideas and practical perspectives on the systems behind the experience. The published NovaWeb journal, carried forward.
1–9 of 29 articles
Custom Web Application Development Services: What They Actually Include
"Custom web application development" covers six very different kinds of projects — SaaS platforms, client portals, internal tools, booking systems, ecommerce, and data-driven apps. Here's what's actually included in each, and how the process and pricing differ.
How to Choose a Custom Web Application Development Company
What actually separates a serious custom web application development company from an order-taker: process, code ownership, honest pricing drivers, and the red flags that predict a painful build.
Agence de marketing digital : ce qu'elle fait vraiment (et comment la choisir)
Le terme « agence marketing digital » cache six familles de services très différentes. Voici ce qu'il recouvre vraiment, et une grille pour choisir en fonction de votre problème, pas du mot « digital ».
PPC Management Company: What You're Actually Paying For
A PPC management fee is supposed to cover five recurring jobs, not a one-time setup. Here's what's usually included, what most companies leave out (the landing page), how the three pricing models work, and what to ask before you sign.
Combien coûte Google Ads? Prix par clic et budgets réels
Google Ads fonctionne par enchères, pas par grille tarifaire. Voici les CPC réels tirés de notre recherche de mots-clés, le calcul de budget en 3 lignes qu'on présente à chaque client, et des fourchettes honnêtes pour PME.
How Much Does Square Charge Per Transaction? (And What It Really Costs You)
Square's headline rate is 2.6% + $0.10 in person, but keyed-in, online, and chargeback costs push the real number higher. Here's what Square actually costs and when interchange-plus pricing wins.
Custom Web Development Services: What You're Actually Buying
Two proposals for custom web development services can carry the same headline and prices that differ threefold. The difference is scope, not talent. Here are the six workstreams every real project contains, what's usually included versus extra, the red flags in a proposal, and how to compare two quotes honestly.
Combien coûte un site web au Québec? Le guide des prix 2026
Fourchettes réelles pour un site web sur mesure au Québec : 8 000 $ à 18 000 $ pour un site vitrine, 20 000 $ et plus pour une application ou un CRM. Ce qui fait varier le prix, les coûts que personne n'inscrit dans la soumission, et ce que les lois 96 et 25 ajoutent au budget.
What a Paid Search Agency Actually Does (and When You Don't Need One)
A paid search agency owns six specific jobs — account structure, negative keywords, bidding, ad testing, landing pages and conversion tracking. Here's what each one means, the three ways agencies charge, the questions to ask before you sign, and the cases where you're genuinely better off not hiring one.